We launched our first large-scale project this past weekend. Audio tour kiosks were set up along the waterfront of Toronto and people could take them for the day for free. Consumer feedback has been really positive - people who try them love them and had a LOT of positive things to say.
It’s just a matter of getting more people to try them!
Also, our tours were compared to Tourcaster tours, which is a pretty big player in this space. Good PR for us!
I stopped my climb in the corporate world a few months back. It wasn’t that I hated working for large companies. I just wanted the work I was doing and who I was working with to inspire me. I had been promoted to Account Director at BBDO - a pretty good position to be in with room to grow. I was uninspired, disillusioned, and never looked forward to waking up in the morning or looking at my blackberry.
So I stopped..
City surf is my first project - I call it a project because I always saw myself working on a few different businesses - City Surf creates MP3 audio tours for city neighborhoods. It’s very early stage, but it’s been interesting to see how it has evolved and where the money is.
On the side, I’m looking for new projects.
My ultimate goal is to find the lifestyle I am looking for, and to make a good living, not through the traditional way of climbing the ladder.
I’ll let you know how it’s going 
